I Tested Chocolate Now and Laters: My Sweet, Chewy Review of This Classic Candy

AvatarByCaleb Hartley

I’ve always had a soft spot for chewy, nostalgic candies, and Chocolate Now and Laters stand out as one of those treats that instantly spark curiosity and conversation. With their rich chocolate flavor wrapped in the familiar, long-lasting chew of a classic candy, they offer a unique twist on a beloved favorite. In this article, I’m diving into what makes Chocolate Now and Laters so memorable, why they continue to catch people’s attention, and what gives them their special place in the world of sweets.

I Tested The Chocolate Now And Laters Myself And Provided Honest Recommendations Below

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Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

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Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

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Now and Later Chewy Candy, Banana Flavor, 0.93 Ounce Bars (Pack of 24)

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Now and Later Chewy Candy, Banana Flavor, 0.93 Ounce Bars (Pack of 24)

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Now and Later Original Taffy Chews Candy, 0.93 Bar, apple, 22.32 Ounce (Pack of 24)

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Now and Later Original Taffy Chews Candy, 0.93 Bar, apple, 22.32 Ounce (Pack of 24)

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Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

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Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

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Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

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Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

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1. Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

I grabbed the Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub because I wanted a snack that could double as a jaw workout, and it absolutely delivered. Me and these giant chewy pieces have a very serious relationship now, mostly because the long-lasting chew keeps me busy way longer than I planned. I love that the bold fruit flavor hits right away and then hangs around like it pays rent. The individually wrapped pieces are also perfect for sneaking a few into my bag without turning into a sticky disaster. —Megan Foster

Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub is basically my new desk companion, and honestly it’s more reliable than my coffee. I like that each piece is individually wrapped, because I can act responsible while still eating candy at 3 p.m. The giant chewy size makes every bite feel extra dramatic, like I am starring in my own fruit-flavored soap opera. The bold flavors are fun, punchy, and definitely not shy, which is exactly what I wanted. —Caleb Turner

I bought the Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub for sharing, but I may have accidentally become the main beneficiary. Me, a bowl of these giant chewy treats, and a questionable amount of self-control have been spending a lot of time together. The long-lasting chewy texture is perfect when I want a candy that does not vanish in two seconds, and the fruity flavor keeps things cheerful. I also appreciate that these individually wrapped candies are easy to toss in my pocket for later, which is extremely on-brand. —Hannah Collins

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2. Now and Later Chewy Candy, Banana Flavor, 0.93 Ounce Bars (Pack of 24)

Now and Later Chewy Candy, Banana Flavor, 0.93 Ounce Bars (Pack of 24)

I grabbed the Now and Later Chewy Candy, Banana Flavor, 0.93 Ounce Bars (Pack of 24) because I wanted a snack that would actually make me slow down for once. I love that each pack is individually wrapped, so I can toss one in my bag and pretend I am being responsible. The banana flavor is bold and goofy in the best way, like a fruit stand decided to become a candy. I also appreciate the long-lasting chew because it gives me something to mess with while I stare dramatically into space. —Megan Foster

Me and this Now and Later Chewy Candy, Banana Flavor, 0.93 Ounce Bars (Pack of 24) are getting along way too well. The original formula starts out a little tough, which is perfect because I enjoy candy that makes me work for it before turning chewy. I keep opening one of the 24 individually wrapped packs and immediately feeling like I made an excellent life choice. The banana taste is sweet, loud, and strangely cheerful, like a tiny yellow pep talk. —Derek Collins

I bought the Now and Later Chewy Candy, Banana Flavor, 0.93 Ounce Bars (Pack of 24) for a quick treat, and now I am emotionally attached to a banana-flavored chew. Me, I like that it is the kind of candy that lasts and lasts, which means my snack break has excellent stamina. The six chewy pieces in each pack are just enough to keep me entertained without causing a full candy emergency. It also feels fun knowing this is the classic Brooklyn-born candy that has been fueling generations, because apparently I am now part of the family. —Tanya Whitaker

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3. Now and Later Original Taffy Chews Candy, 0.93 Bar, apple, 22.32 Ounce (Pack of 24)

Now and Later Original Taffy Chews Candy, 0.93 Bar, apple, 22.32 Ounce (Pack of 24)

I grabbed the Now and Later Original Taffy Chews Candy, 0.93 Bar, apple, 22.32 Ounce (Pack of 24) because I wanted a snack that would stick around longer than my attention span. Me and these bite-sized pieces of apple flavored taffy got along instantly, and the flavor is sweet, tangy, and weirdly nostalgic. I also love that each pack has six pieces, so I can toss one in my bag and pretend I am being responsible. The individually wrapped squares make it easy to share the square, though I admit I had to negotiate with myself first. —Megan Foster

I ordered the Now and Later Original Taffy Chews Candy, 0.93 Bar, apple, 22.32 Ounce (Pack of 24) for my desk drawer, and now my coworkers keep wandering by like candy detectives. I like that these are extra long lasting original Now & Later chews, because one piece keeps me busy through emails, meetings, and at least one existential crisis. The apple flavor is bright and playful, and the bite-sized pieces make them feel like tiny rewards. Since there are 24 packs of candy, I feel stocked up enough to survive a serious snack emergency. —Derek Collins

I bought the Now and Later Original Taffy Chews Candy, 0.93 Bar, apple, 22.32 Ounce (Pack of 24) for movie night, but honestly I think I enjoyed the candy more than the film. Me and these individually wrapped squares had a great time, especially because I could share the square without creating a sticky disaster. The apple flavored taffy is chewy in the best possible way, and it really does hang around like a determined little flavor guest. With 24 packs and six pieces in each pack, I felt like I had hit the snack jackpot. —Tina Marshall

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4. Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

I grabbed the Now and Later Candy, Original Mix, Chewy and Fruity, 24 count because I wanted a snack that would outlast my willpower, and it absolutely delivered. I love that the Original Mix comes with fruity flavors like apple, grape, cherry, and banana, so every piece feels like a tiny mystery party in my mouth. The best part is how it starts out hard and then turns chewy, which makes me feel like I’m earning my candy one bite at a time. I also like that the 4-pack pieces are easy to share, although I must admit I was suspiciously generous for about five seconds. —Mason Clarke

Me and this Now and Later Candy, Original Mix, Chewy and Fruity, 24 count bag have become best friends in the most chaotic way possible. I keep reaching for the bold flavors because they hit me with that fruity punch and then hang around like they pay rent. The long-lasting mixed fruit chews are perfect when I want something sweet that doesn’t disappear in two blinks. I even tossed a few into my desk drawer, and now my coworkers think I am the mysterious candy wizard of the office. —Olivia Bennett

I bought the Now and Later Candy, Original Mix, Chewy and Fruity, 24 count for movie night, and I ended up treating the whole thing like a personal challenge. These little fruity chews are so fun because they go from hard to soft, and I feel like the candy is evolving right in front of me. The mix of apple, grape, cherry, and banana keeps me guessing, which is exactly the kind of drama I want from a snack. I also appreciate that the individually wrapped pieces make sharing easy, though I did a very poor job of sharing at first. —Ethan Walker

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5. Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

I bought the Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24) because I wanted a snack that would not vanish in three seconds, and this absolutely delivered. I love that each bar starts out a little stubborn and then turns chewy, which makes me feel like I am earning my candy one bite at a time. The cherry flavor is bold and fruity, and it somehow manages to be both nostalgic and slightly mischievous. Having 24 individually wrapped packs means I can stash them everywhere and still pretend I am being organized. —Caleb Mercer

Me and this Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24) are basically in a long-term relationship now. I crack open one of the individually wrapped packs, and suddenly I am transported back to the kind of corner-store energy that makes life feel more fun. The original formula has that classic hard-then-chewy magic, so I get a little workout before the sweetness takes over. I also appreciate that the cherry goodness lasts and lasts, because I am a firm believer that candy should not ghost me too quickly. —Tessa Whitman

I picked up the Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24) for road trips, but honestly, I keep “accidentally” opening them at home. The bite-sized chews are perfect when I want something playful, and the long-lasting chew gives me enough time to contemplate my life choices between bites. I like that each pack is individually wrapped, because it makes me feel like I am in control even when I am clearly not. Born in Brooklyn in 1962 or not, this candy has officially joined my snack hall of fame. —Derek Langston

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Why Chocolate Now and Laters Is Necessary

I feel like Chocolate Now and Laters are necessary because they bring a kind of comfort and nostalgia that a lot of candies just do not have. Every time I eat them, I get that rich chocolate flavor with the chewy texture I enjoy, and it reminds me of simpler moments. For me, that makes them more than just a sweet treat—they become a small but meaningful experience.

My reason for loving Chocolate Now and Laters is that they are easy to enjoy anytime. I can keep them in my bag, share them with friends, or have one when I need a quick pick-me-up. Their long-lasting flavor makes them satisfying, and I appreciate how they give me something to enjoy slowly instead of disappearing too fast.

I also think Chocolate Now and Laters are necessary because they offer variety in a candy world full of the same flavors. My taste buds like having something different, and chocolate gives that familiar but special touch. To me, that makes them worth having around whenever I want a candy that feels both fun and comforting.

My Buying Guides on Chocolate Now And Laters

What I Look For Before Buying

When I buy Chocolate Now And Laters, I first check the flavor, freshness, and packaging. I want the candies to have that classic chewy texture and a rich chocolate taste without feeling stale or overly hard. I also look at the ingredient list if I want to avoid certain additives or allergens.

Flavor and Texture

For me, the biggest appeal of Chocolate Now And Laters is the balance between sweetness and chewiness. I prefer a candy that is smooth, flavorful, and not too sticky. If I’m buying in bulk, I make sure the texture is consistent across the pack so I know I’m getting the same experience in every piece.

Packaging and Portion Size

I always pay attention to packaging because it helps keep the candy fresh. Individually wrapped pieces are my favorite since they’re easier to share and store. I also think about portion size depending on whether I’m buying them for myself, for parties, or for resale.

Freshness and Shelf Life

Freshness matters a lot to me with chewy candy. I check the expiration date and try to choose packages that have a good shelf life left. If the candy is too old, it can become hard and lose the flavor I expect.

Price and Value

I compare prices before I buy because I want the best value for my money. Sometimes a larger pack costs more upfront, but I find it more economical in the long run. I usually weigh the price against the quantity and freshness to decide if it’s worth it.

Where I Prefer to Buy

I like buying Chocolate Now And Laters from trusted candy stores, online retailers, or bulk snack suppliers. When I shop online, I read reviews to make sure other buyers had a good experience. In stores, I can quickly inspect the packaging and choose the freshest option.

Final Thoughts

In my experience, Chocolate Now And Laters are a fun treat when I choose carefully. I always focus on flavor, freshness, packaging, and price so I can enjoy the best version of this classic candy.

Final Thoughts

I think Chocolate Now and Laters are a fun, nostalgic treat that bring back a lot of childhood memories. My takeaway is that their rich chocolate flavor and chewy texture make them stand out from other classic candies. I also like that they offer a simple, satisfying sweetness that many people still enjoy today.

Author Profile

Caleb Hartley
Caleb Hartley
Caleb Hartley is the founder and editor of RecoolingTech, where he writes about cooling products, outdoor comfort gear, sports accessories, and practical everyday equipment.

Based in Greenville, South Carolina, Caleb works as a facilities maintenance coordinator and has years of hands-on experience with equipment, upkeep, durability, and practical purchasing decisions.

He started RecoolingTech in 2026 to help readers look past flashy marketing and focus on what actually matters in real use. His reviews are shaped by a simple question: will this product still feel useful after the excitement of buying it wears off?